What Is Google Ads? A Beginner-Friendly Guide to Grow Faster with Google Ads
Google Ads is a platform that help busineses to grow inorganically by paying to Google. It helps businesses to promote their products or services on the Internet to people who are searching for them.
In simple words, Google Ads presents your business in front of the right people at the right time by paying Google.
It offers various types of different campaigns which help businesses to get leads, queries, website traffic, lead generation, sales ect.
Now the question arises,
What are campaign types in Google Ads?
Campaign types in Google Advertisements relate to the different ways your advertisements can appear across Google’s platforms. Each campaign type is designed for a specific goal, such as getting website traffic, generating leads, sales, or raising brand awareness
Google doesn’t expect one campaign type to fit all requirements. That’s why it offers multiple options, each with its own purpose and placement.
Now lets go through the campaign types:
Sales campaign
The sales campaign is based on the text ads, it appears on the search page when someone search keyword.
Eg: if someone searches for‘ best apps for editing’, your ad will appear on this keyword at the top of the SERP(search engine result page).
The sales campaign is suitable for:
- Lead generation
- Service-based businesses
- High-intent users
Display campaign
Display campaign shows image or banner advertisements on websites, mobile apps, and Gmail that are part of Google’s Display Network.
These advertisements don’t rely on hunt keywords. Rather, they reach people while they browse content online.
These campaign best suited for
- Brand awareness
- Reaching a large audience
- Remarketing campaign
Display ads are useful when you want people to recognize your brand, even if they are not ready to buy immediately.
Video campaign
Video campaigns allow you to show ads on YouTube and other video partner platforms.
These types of ads are visible:
- Before a video plays
- During a video
- After a video
These ads are suitable for:
- Brand storytelling
- Product launches
- Audience engagement
Shopping campaign
Shopping campaigns are designed substantially for e-commerce businesses. These advertisements show product images, prices, and store names directly in Google search results.
It is suitable for
- Online stores
- Product- oriented businesses
- Retail brands
App campaign
App campaigns are used to promote mobile applications across Google Search, YouTube, Google Play Store, and display networks.
Best for
- App installs
- App engagement
- App promotion
- App awareness
This option is simple and works well if your main focus is app growth.
Performance Max campaign
Performance Max campaign allows you to run advertisements across all Google platforms using a single campaign
Google uses data to decide:
- Where to show advertisements
- Which audience to target
- Which format performs well
Best suited for:
- Businesses with multiple goals
- Advertisers who want robotization
- Advanced optimization
The thing to remember is that this campaign only works best when you already have some data.
Google Ads campaign types for beginners: where to start?
It’s normal to feel overwhelmed if you’re new to Google Advertisements. The good thing is that you don’t need to try everything at once.
For newcomers
- Start with a search campaign, if your thing is leads or inquiries
- Try Display campaigns for brand awareness
- Move to advanced options like Performance Max later
Understanding Google Ads campaign types for newcomers helps you to avoid miscalculations and spend your budget wisely.
How to choose right campaign types?
Here are some simple points to remember
- Want people to find you on Google? → Search campaigns
- Want your brand seen everywhere? → Display or Video campaigns
- Want to sell products online? → Shopping campaigns
- Want automation and scale? → Performance Max